Great IBM ad for TIBCO CEP…!
Posted by Paul Vincent
I enjoyed the latest YouTube IBM Smarter Planet advert, linking “smarter information to smarter decisions”. Of course, it has long been recognised that you need to combine smart event processing (complex event detection for real-time information handling) with smart, managed decisions (decision and/or rule, management and processing).
Unfortunately there is still only a very short list of commercially available CEP products that augment event processing with integrated decision processing (i.e. CEP embedding BRMS, for technology pundits).
Maybe this will change in 2010. Or maybe TIBCO’s CEP marketing tagline needs to change to match IBM’s shiny TV ads: “smarter ways to find smarter information leading to smarter decisions”. Ho hum!
Tags: decision management, Smarter Planet, YouTube
Complex Event Processing (CEP) | 27 January 2010 |
